Townsquare Case Study

How Reportworq Helped a Nationwide Media Company Save Time and Money on Reporting and Planning

Products Used

townque
About Pregis

Townsquare Media is a community-focused digital media, marketing, and radio company serving smaller U.S. markets, offering advertising technology, SMB marketing services, and local radio and content platforms.

The Challenge

Beginning in 2011, Townsquare Media’s finance team actively sought ways to improve its forecasting and reporting systems, which required time-consuming manual input. As their financial systems grew in complexity, they needed to speed up the availability of information and reporting for stakeholders across the organization and ensure data accuracy for better decision-making across different markets without costly licensing upgrades and lengthy implementation services engagements.

The Solution

Townsquare Media discovered Reportworq through an online search and were impressed by its automated reporting and planning contributor features. After a brief demo and a commitment-free, two-week trial, they found the platform easy to navigate and customize. By the end of the trial, they achieved production-ready value and quickly moved to full rollout without needing implementation services. Reportworq integrated with their systems, allowing automated reports to be distributed via SharePoint and email.

The Benefit

Reportworq reduced the manual burden on employees while delivering highly accurate financial reports and forecasting templates to 70 market presidents and account executives nationwide. Using Reportworq has created greater consistency in the layout, reliability, and timing of reporting, which allows more time for analysis and better decision-making. Today, Townsquare teams can generate and distribute reports at the click of a button, allowing General Ledger teams to create and distribute reports at any time without scheduling tasks.

how Reportworq helped Townsquare

Discover how Townsquare Media transformed its reporting process with Reportworq.

Learn More Stories

Once we started using Reportworq, our teams started to ask about using other reports that could be shared on a scheduled basis.”

-KAREN HEWITT
Director, Information Systems at Townsquare Media

Hours → Minutes

Report creation drastically reduced

70+ Recipients

Automated report distribution at scale

Faster Forecasting

Collaborative inputs with full visibility
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